Related media – Associated media
TikTok, the popular short-form video app, has emerged as a crucial campaign tool for political figures like former President Donald Trump and Vice President Kamala Harris. The platform’s appeal lies in its ability to engage with young voters effectively, as noted by experts.
Trump, with a substantial following on TikTok and his social network Truth Social, and Harris, who recently joined TikTok, are utilizing the platform’s unique campaign style to connect with voters, especially the younger demographic.
Through engaging content featuring popular music, editing techniques, and collaborations with celebrities, both candidates aim to portray themselves as relevant and in touch with the electorate, particularly in light of Biden’s perceived disconnect with voters.
Notable interactions on TikTok, such as Harris engaging with the U.S. men’s Olympic basketball team and Trump creating videos with prominent influencers like the Paul brothers, have contributed to the platform’s political landscape.
However, concerns regarding TikTok’s Chinese ownership have sparked national security debates. Trump’s attempt to ban TikTok and WeChat due to data collection concerns was met with resistance, with Biden later signing a bill requiring ByteDance to sell TikTok to continue operating in the U.S.
TikTok has refuted claims of data sharing with the Chinese government and emphasized its contributions to U.S. citizens. Despite criticisms, TikTok remains popular, prompting discussions on its future in the U.S. political and technological spheres.
Experts speculate on potential policy shifts regarding TikTok under future administrations, highlighting the need for a domestic alternative to the platform. The ongoing debate underscores the intersection of technology, politics, and national security in the modern digital age, shaping the trajectory of social media platforms and their impact on American society.
Associated media – Connected media
